Question A

Practice Case

Your client is a mid-sized pharmaceutical company with an inhaled insulin product for the diabetes market. The client's goal is to earn peak revenues of $300M/year in the U.S. and they have asked you to determine whether this sales goal is realistic by calculating the dollar value of the current insulin market and determining which factors will influence the success of the product.

Question A

What components do you need to know to determine the market size of this product?

See answer to Question A

In order to determine the market size for your client, you must know the following pieces of information:

  1. Prevalence of the Disease in the U.S.
  2. Disease Segmentation
  3. Diagnosis Rate
  4. Treatment Rate
  5. Pricing

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